“Mercedes-Benz South Africa, in partnership with the Laureus Sport for Good Foundation, developed a socio-economic development Incubation Hub to capacitate, nurture and accelerate the growth of non-profit organisations that uplift communities in East London, Eastern Cape. Today, Mercedes-Benz South Africa graduated non-profit organisations from its Incubation Hub programme and donated R6,000,000 towards social causes championed by these non-profits.

“Our mission has always been to play an active role in the sustainable impact of the communities in which we operate. The Incubation Hub acknowledges the significant role of non-profit organisations in our efforts to promote community upliftment and make a tangible difference and impact in the lives of many in the Eastern Cape.”

Abey Kgotle, Executive Director: Human Resources & Corporate Affairs, Mercedes-Benz South Africa

“The Incubation Hub provided a supportive ecosystem that accelerated the growth and success of the NPOs. The concept of incubation supports with the overarching role Laureus sees itself performing – enabling positive social transformation through sport, but also facilitating transformation through meaningful partnerships. We are very pleased with the ground-breaking work we continue to deliver in partnership with Mercedes-Benz South Africa.”

Marlene Coetzee-George, Chief Executive Officer, Laureus Sport for Good Foundation South Africa.”